Nike sets up a 4,300 m² showroom on the Champs-Élysées

While supermarkets suffer from the growth of the digital economy, the big brands are constantly working on their image. For many of them, the pursuit of excellence runs through architecture. Take Lego, with its museum designed by BIG, or the one that is to be built in Rennes by MVRDV.

The famous sporting Swoosh, Nike, is now also starting to offer experiential spaces to a privileged clientele. The brand has just chosen a 4,300 m² building on the Champs-Élysées, at number 79 to be precise, valued at €613 million. Nike will lease it from the Norwegian sovereign wealth fund Norges Bank Investment Management. The fit-out was led by VP Design Valérie Poli, a subsidiary of Valode & Pistre, and carried out by Vinci Construction.

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The building has undergone a profound transformation, as the buildings along the Avenue des Champs-Élysées were designed to house offices, with mid-sized shops on the ground floor. The challenge of the works was therefore to make it possible to draw visitors up to the upper levels.

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Another point worth noting: following the example of Chanel and Apple, the sportswear maker Nike will house its European teams over 2,300 m², to be as close as possible to the Nike experience and to its customers.

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